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John F. Kennedy once said: “The greatest enemy of the truth is very often not the lie – deliberate, contrived, and dishonest, but the myth – persistent, persuasive, and unrealistic.”

When it comes to your own financial plan of building lasting wealth, the great myth perpetuated by Wall Street is that you need their guidance to navigate global markets to be a successful investor.

Nothing is further from the truth.

Wall Street wants you to focus on things like business cycles, economic growth, and industry trends.

Coffeehouse Investors focus on saving and spending within their financial plan.

Wall Street wants you to focus on things like Monte Carlo simulations, standard deviations, and the 4% rule.

Coffeehouse Investors focus on asset allocation, asset location, and tax efficiency.

Wall Street wants you to focus on price-earnings ratios, Sharpe ratios, and CAPE.

Coffeehouse Investors focus on estate planning, insurance planning, and elder-care planning.

Focus on what matters.

Focus on yourself and what you can control.

Not the mumbo jumbo.